https://www.samanthayoo.com/about daily 0.75 2016-03-29 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459263426143-THBOLC2OEUG5G0VIPN5K/image-asset.jpeg About Live from the stage/my workspace https://www.samanthayoo.com/about-1 daily 0.75 2018-03-20 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521518803147-EVJPYT3F39GVEGW57JTZ/pink-concrete-wall-texture-background1.jpg About Live from the stage/my workspace https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521518803147-EVJPYT3F39GVEGW57JTZ/pink-concrete-wall-texture-background1.jpg About Live from the stage/my workspace https://www.samanthayoo.com/about-me daily 0.75 2022-01-25 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1604536648386-05QRRIYTHIVW9I97Y9SS/IMG_1720.JPG About me Senior Exhibition 2018 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1604536648386-05QRRIYTHIVW9I97Y9SS/IMG_1720.JPG About me Senior Exhibition 2018 https://www.samanthayoo.com/contact daily 0.75 2026-03-28 https://www.samanthayoo.com/new-page daily 0.75 2019-10-24 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521689885983-BTWCC07WO8K4IMVIZM7I/SpecimenPoster.jpg Student Work Anna Takayoshi https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521689916891-VGG1BGQS78Q9SEGN1YVV/Project+3_Minion+Pro+Type+Specimen+Poster_Preston+Magsig.jpg Student Work Preston Magsig https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521820138991-MIFN5OVFMQ56FMFI3SMN/a01b51_5324b66afec64f3082837d38b66a7844%7Emv2_d_2448_3264_s_4_2.jpg Student Work Sarah Rozzi https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521820157637-H3A4YQE11GOVOMWLOI0A/586cab_147ee683d71645fd8ab03ac2a265e3a8%7Emv2.png Student Work Preston Magsig, Michaela Dornfeld, Braden Crowell 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https://www.samanthayoo.com/about-york daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459263426143-THBOLC2OEUG5G0VIPN5K/image-asset.jpeg About Live from the stage/my workspace https://www.samanthayoo.com/the-ruse daily 0.75 2026-03-28 https://www.samanthayoo.com/new-project-5 daily 0.75 2026-03-28 https://www.samanthayoo.com/graphic-design-1 daily 0.75 2026-03-28 https://www.samanthayoo.com/new-project-3 daily 0.75 2026-03-28 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1575385076579-64FBMYDIRB35MY4KISSS/infographic.jpg Student work https://www.samanthayoo.com/ibili daily 0.75 2026-03-28 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1519421297242-WJ720XMQB3CDE8YC7H12/Book+_MACBETH.jpg Ibili https://static1.squarespace.com/static/5a8debd7b1ffb6566365da9a/69c72afde2885447e3949d0d/69c72afde2885447e3949d13/1519421249582/ Ibili 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https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1537982435848-JHVK88WKKW8QF3CGFY6N/KINGLEAR.jpg Work - Book Cover Design https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521559285955-OHG8ML7QW82XDKEUM613/MACBETH.jpg Work - Book Cover Design https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521559400963-MLM3URSASSQVTJUQBAWP/Othello.jpg Work - Book Cover Design https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521559457980-WN6FW29R2OHFZGVL37HW/macbeth+front.jpg Work - Book Cover Design https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1604613175583-3X6YUBY9X5ZBF9F0LPXA/BookJacket_ACony.jpg Work - Book Cover Design https://www.samanthayoo.com/work-2/new-project-87hc9 monthly 0.5 2026-03-28 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521942693715-LJTO4FRCK4RF2T9UIROL/Poster_NK.jpg Work - North Korea Project This poster is not just a visual endeavor; it represents a pivotal moment in my career as both a designer and educator. The profound reflection sparked by the issue of North Korea children hunger has underscored the weight of my responsibilities. As an educator, I've consistently encouraged my students to explore design concepts that transcend borders. This project serves as a testament to the importance of understanding and addressing global issues. It is a call for empathy and a reminder that the creative process is enriched when diverse perspectives are embraced. https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1522084945984-BQ3LGLH7IVKLGLRSNK9Q/Infograph-.jpg Work - North Korea Project https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1604610260532-V1FNYVA9JOY07XPK5G9V/Hunger_F2.jpg Work - North Korea Project https://www.samanthayoo.com/work-2/decode-creative-inheritance-rz856 monthly 0.5 2026-03-28 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1604611308238-9PZ3LRWUW7YCSL60305I/Square+Book+Mockup+-.jpg Work - How Monkey Looked for Trouble https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521774450018-9QWYLXHKK860Y96AW4E9/Square+Book+MockupMOnkey.jpg Work - How Monkey Looked for Trouble https://www.samanthayoo.com/work-2/vanguard-bureaucratic-suspense-jr447 monthly 0.5 2026-03-28 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521735543601-DJEPV6HAE5ZDSMD4L9R0/Bus+Stop+NB.jpg Work - NYC bus advertising - NYC Bus Advertising Highlights (Copy) NYC Bus Advertising Highlights As the Creative Director at the Shoe Village, I helmed a transformative decade-long visual journey, leaving an indelible mark on NYC bus advertising. The campaigns I curated were more than mere promotions—they were dynamic expressions of innovative design and fashion. Collaborating with industry titans like Nike, UGG, Timberland, Crocs, New Balance, Merrell, and other distinguished names, I transformed the city's buses into rolling art installations. Each campaign served as a canvas for showcasing footwear and a unique blend of style, comfort, and brand identity. From the iconic swoosh of Nike to the cozy allure of UGG and the rugged individuality of Timberland, my creative direction ensured that each brand's essence was vividly communicated. The buses became mobile galleries, captivating the attention of millions and solidifying the Shoe Village's reputation as a trendsetting hub. https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521734965495-AKFUE4YIHIQJK3OX1N5O/Bus+Stop+Billboard+NB.jpg Work - NYC bus advertising https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521740904822-KXRVEH9M7F32QJ5NUAMX/NB+Bus+ad.jpg Work - NYC bus advertising https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704674484665-V7LFBGNURZ1QH5DNZYKO/bus.jpg Work - NYC bus advertising https://www.samanthayoo.com/work-2/game-162-w5eps monthly 0.5 2026-03-28 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704670397849-INP63R7Y0VTAEH0ZD0KW/Logo_F-01.png Work - Game 162 - Logo Creation and Color (Copy) Logo Creation and Color Conceptualized the logo and collaborated on crafting the mission statement and brand story. The Game162 Baseball logo is the result of a thoughtful design process. I conceptualized and crafted the logo to capture the essence of baseball's heritage in Queens. The script typeface and iconic baseball imagery were carefully chosen to evoke a sense of tradition and passion for the game. Every element of the logo was meticulously crafted to resonate with the community and reflect the values of inclusivity and unity. The salmon pink color chosen for the brand represents values such as friendship, affection, harmony, inner peace, and approachability. This color reflects the commitment to creating an environment where everyone feels welcome and connected. https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703981100317-YG72C2U9QOT7B793LP7G/G162_Y.jpg Work - Game 162 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704671588185-BW0JQDYUS72W953XTRNE/MockUp_g+copy.jpg Work - Game 162 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704671618287-S8EHDJZSVJMVWGQX6MTD/MockUp_b.jpg Work - Game 162 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704670811825-C5ZKXGU12DXPNE29O2IN/game+162t.jpg Work - Game 162 https://www.samanthayoo.com/work-2/sj-leatherco-ksz4x monthly 0.5 2026-04-18 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737685277221-PMNF6193C0TKQZ7J52F8/image-asset.gif Work - SJ Leather.co https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737685310471-GAGAE5GEZLFHWHD1W5SD/GuidelineFF-02.png Work - SJ Leather.co https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737685309176-HEV2JAJ32ZI4N8CJ47HF/GuidelineFF-03.png Work - SJ Leather.co https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737431309875-TUHZAENI77SJZ9XI066J/branding.png Work - SJ Leather.co https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737429009916-YGSTUFL6NVNXTH16PYMK/Pin+Button.png Work - SJ Leather.co https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737428985552-631CQIV2E6QT2ZUSNJFW/two+boxes+.png Work - SJ Leather.co https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737430594156-O6XS7F4DJJ5SEDYO615W/Postal-Bag-%26-Sticker-Mockup.png Work - SJ Leather.co https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737429008884-OQENHLW5S2XSYSF3Y47C/Tag.png Work - SJ Leather.co https://www.samanthayoo.com/work-2/korean-typography-2-rl32t monthly 0.5 2026-04-18 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703994589942-EVNQ2Q8FAC8J64A44ILF/Book+cover2F.jpg Work - Korean Typography 2 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703994695720-3PI7IFM77I8TZAQ9Q86A/Yoo_poster+_%E3%84%B1.jpg Work - Korean Typography 2 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703994919663-XYVSQQPTGO4OGQH9559S/%E3%85%8A%E3%84%B1Poster.jpg Work - Korean Typography 2 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703994974552-7LNS592ZUU05MZIC9OVH/%E3%85%9C%E3%85%8FPoster.jpg Work - Korean Typography 2 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703995029802-CKPN05IJCNBZ27641OBW/Yoo_poster_%E3%85%87.jpg Work - Korean Typography 2 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703995057394-H9EPL7L5687S0ULXK7BC/Yoo_poster_%E3%85%8E.jpg Work - Korean Typography 2 https://www.samanthayoo.com/work-2/new-project-79-g82tn monthly 0.5 2026-04-18 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703972694775-UJQLKBMGF36ZTX6D5YZ8/KO+copy.jpg Work - Korean Typography - Harmony in Hangeul: A Tapestry of Consonant Elegance (Copy) Harmony in Hangeul: A Tapestry of Consonant Elegance I've crafted a poster highlighting the 14 core Korean consonants and 10 basic vowels, each intricately portrayed through meticulously designed patterns. Drawing inspiration from traditional Korean Dancheong patterns and employing Hangul—a script I've long admired for its capacity to generate vibrant designs—the creation process unfolded. Each consonant and vowel symbol underwent a precise rotation in small, incremental clockwise movements, resulting in a mesmerizing array of randomized Dancheong-inspired patterns. To elevate the visual allure of the poster, I applied a nuanced touch by artfully painting overlapping sections in a spectrum of vibrant colors, achieving a seamless fusion of tradition and contemporary design. https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703978329398-X6NO6H5LR1K3GK9UR5K0/IMG-6317.jpg Work - Korean Typography https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703993375291-H3BHE6AH55TGN23TXOAN/poster+.jpg Work - Korean Typography https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703979484232-LXNZ8G73K6WIF00RTYOJ/all+patterns+WO.jpg Work - Korean Typography https://www.samanthayoo.com/work-2/new-project-22-m2y8d monthly 0.5 2026-04-18 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703973710051-7DO1LKN5QYVL3RRMGZYS/CH.jpg Work - Spirit of the Chattahoochee https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703967096024-EKMMLWOQJCW7NIBWPRQM/038e2a_f0807ab1065c494abc4a954f56c53c11%257Emv2.jpg Work - Spirit of the Chattahoochee https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704666340458-E6FCJ01LWC06DCV0U4GB/IMG_9759.jpg Work - Spirit of the Chattahoochee https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704666362766-EKL6Q3F3A69JQ6T70JS4/IMG_9760.jpg Work - Spirit of the Chattahoochee https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704666475084-1XSCAYIHHCHUQYWDUC2U/IMG_8720.JPG Work - Spirit of the Chattahoochee https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704666183827-1C799LRKZKXCQ8Q97TJ9/IMG_6562.JPG Work - Spirit of the Chattahoochee https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704666889954-8GQCO6BAQLQYQWZSW7CW/ch2.jpg Work - Spirit of the Chattahoochee https://www.samanthayoo.com/work-2/hangul-unread monthly 0.5 2026-04-18 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/83788752-e1cb-4e30-b010-bff7abd49b27/Screenshot+2026-04-14+at+3.15.30%E2%80%AFPM.png Work - 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