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https://www.samanthayoo.com/layout-design daily 0.75 2019-12-03 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1575395566437-ADOW4E91VJ7E0RUM1LOZ/spread1.jpg Page Layout Design https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1575395741203-NSMG1TI4P00PS50JTKH8/8fee7476-a40c-4eba-b1b5-35fc58310d21_rw_1920.png Page Layout Design https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1575402859737-HKLPO7U1AAX2MUHJPR7Q/IMG-3797.JPG Page Layout Design https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1575402651092-PHQ4GNMQU33ZTO2VIL8R/IMG-3798.JPG Page Layout Design https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1575403123974-1W1E6HZGG1M7IT2Y2X5C/IMG-3799.JPG Page Layout Design https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1575395566437-ADOW4E91VJ7E0RUM1LOZ/spread1.jpg Page Layout Design https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1575395741203-NSMG1TI4P00PS50JTKH8/8fee7476-a40c-4eba-b1b5-35fc58310d21_rw_1920.png Page Layout Design https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1575402859737-HKLPO7U1AAX2MUHJPR7Q/IMG-3797.JPG Page Layout Design https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1575402651092-PHQ4GNMQU33ZTO2VIL8R/IMG-3798.JPG Page Layout Design https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1575403123974-1W1E6HZGG1M7IT2Y2X5C/IMG-3799.JPG Page Layout Design https://www.samanthayoo.com/about-york daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459263426143-THBOLC2OEUG5G0VIPN5K/image-asset.jpeg About Live from the stage/my workspace https://www.samanthayoo.com/the-ruse daily 0.75 2026-03-28 https://www.samanthayoo.com/new-project-5 daily 0.75 2026-03-28 https://www.samanthayoo.com/graphic-design-1 daily 0.75 2026-03-28 https://www.samanthayoo.com/new-project-3 daily 0.75 2026-03-28 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1575385076579-64FBMYDIRB35MY4KISSS/infographic.jpg Student work https://www.samanthayoo.com/ibili daily 0.75 2026-03-28 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1519421297242-WJ720XMQB3CDE8YC7H12/Book+_MACBETH.jpg Ibili https://static1.squarespace.com/static/5a8debd7b1ffb6566365da9a/69c72afde2885447e3949d0d/69c72afde2885447e3949d13/1519421249582/ Ibili https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1519421402139-0NM873PZ97DGX3XV1PNK/Book+_MACBETH.jpg Ibili https://www.samanthayoo.com/work-2 daily 1.0 2026-07-08 https://www.samanthayoo.com/work-2/vanguard-bureaucratic-suspense-jr447 monthly 0.5 2026-03-28 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521735543601-DJEPV6HAE5ZDSMD4L9R0/Bus+Stop+NB.jpg Work - NYC bus advertising - NYC Bus Advertising Highlights (Copy) NYC Bus Advertising Highlights As the Creative Director at the Shoe Village, I helmed a transformative decade-long visual journey, leaving an indelible mark on NYC bus advertising. The campaigns I curated were more than mere promotions—they were dynamic expressions of innovative design and fashion. Collaborating with industry titans like Nike, UGG, Timberland, Crocs, New Balance, Merrell, and other distinguished names, I transformed the city's buses into rolling art installations. Each campaign served as a canvas for showcasing footwear and a unique blend of style, comfort, and brand identity. From the iconic swoosh of Nike to the cozy allure of UGG and the rugged individuality of Timberland, my creative direction ensured that each brand's essence was vividly communicated. The buses became mobile galleries, captivating the attention of millions and solidifying the Shoe Village's reputation as a trendsetting hub. https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521734965495-AKFUE4YIHIQJK3OX1N5O/Bus+Stop+Billboard+NB.jpg Work - NYC bus advertising https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521740904822-KXRVEH9M7F32QJ5NUAMX/NB+Bus+ad.jpg Work - NYC bus advertising https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704674484665-V7LFBGNURZ1QH5DNZYKO/bus.jpg Work - NYC bus advertising https://www.samanthayoo.com/work-2/game-162-w5eps monthly 0.5 2026-03-28 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704670397849-INP63R7Y0VTAEH0ZD0KW/Logo_F-01.png Work - Game 162 - Logo Creation and Color (Copy) Logo Creation and Color Conceptualized the logo and collaborated on crafting the mission statement and brand story. The Game162 Baseball logo is the result of a thoughtful design process. I conceptualized and crafted the logo to capture the essence of baseball's heritage in Queens. The script typeface and iconic baseball imagery were carefully chosen to evoke a sense of tradition and passion for the game. Every element of the logo was meticulously crafted to resonate with the community and reflect the values of inclusivity and unity. The salmon pink color chosen for the brand represents values such as friendship, affection, harmony, inner peace, and approachability. This color reflects the commitment to creating an environment where everyone feels welcome and connected. https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703981100317-YG72C2U9QOT7B793LP7G/G162_Y.jpg Work - Game 162 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704671588185-BW0JQDYUS72W953XTRNE/MockUp_g+copy.jpg Work - Game 162 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704671618287-S8EHDJZSVJMVWGQX6MTD/MockUp_b.jpg Work - Game 162 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704670811825-C5ZKXGU12DXPNE29O2IN/game+162t.jpg Work - Game 162 https://www.samanthayoo.com/work-2/sj-leatherco-ksz4x monthly 0.5 2026-04-18 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737685277221-PMNF6193C0TKQZ7J52F8/image-asset.gif Work - SJ Leather.co https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737685310471-GAGAE5GEZLFHWHD1W5SD/GuidelineFF-02.png Work - SJ Leather.co https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737685309176-HEV2JAJ32ZI4N8CJ47HF/GuidelineFF-03.png Work - SJ Leather.co https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737431309875-TUHZAENI77SJZ9XI066J/branding.png Work - SJ Leather.co https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737429009916-YGSTUFL6NVNXTH16PYMK/Pin+Button.png Work - SJ Leather.co https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737428985552-631CQIV2E6QT2ZUSNJFW/two+boxes+.png Work - SJ Leather.co https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737430594156-O6XS7F4DJJ5SEDYO615W/Postal-Bag-%26-Sticker-Mockup.png Work - SJ Leather.co https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1737429008884-OQENHLW5S2XSYSF3Y47C/Tag.png Work - SJ Leather.co https://www.samanthayoo.com/work-2/new-project-79-g82tn monthly 0.5 2026-07-08 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703993375291-H3BHE6AH55TGN23TXOAN/poster+.jpg Work - Korean Typography https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703978329398-X6NO6H5LR1K3GK9UR5K0/IMG-6317.jpg Work - Korean Typography https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1567700099266-1IHUS7VIC994JTOS0EXQ/Poster.jpg Work - Korean Typography https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1567700204982-VJH4GW6HUNP2J2B0W16Y/poste+%E3%85%8D.jpg Work - Korean Typography https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1567701813074-E73Q6K71NXH97HWBUEQL/IMG-2907.JPG Work - Korean Typography https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1567700448058-JJD6XVPZW5BQKG227PU9/%E3%85%8A%E3%84%B1Poster.jpg Work - Korean Typography https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703972694775-UJQLKBMGF36ZTX6D5YZ8/KO+copy.jpg Work - Korean Typography https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521754718959-DD2DG7NTSSWUB1LW5WA7/Ko_1.jpg Work - Korean Typography https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703979298795-232F3L7QITW8GNPQVE6P/all+patterns+WO.jpg Work - Korean Typography https://video.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/f0481548-b0c1-4b3c-8043-382df79de3dd/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/f0481548-b0c1-4b3c-8043-382df79de3dd/thumbnail Work - Korean Typography Work - Korean Typography https://www.samanthayoo.com/work-2/new-project-22-m2y8d monthly 0.5 2026-04-18 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703973710051-7DO1LKN5QYVL3RRMGZYS/CH.jpg Work - Spirit of the Chattahoochee https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1703967096024-EKMMLWOQJCW7NIBWPRQM/038e2a_f0807ab1065c494abc4a954f56c53c11%257Emv2.jpg Work - Spirit of the Chattahoochee https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704666340458-E6FCJ01LWC06DCV0U4GB/IMG_9759.jpg Work - Spirit of the Chattahoochee https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704666362766-EKL6Q3F3A69JQ6T70JS4/IMG_9760.jpg Work - Spirit of the Chattahoochee https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704666475084-1XSCAYIHHCHUQYWDUC2U/IMG_8720.JPG Work - Spirit of the Chattahoochee https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704666183827-1C799LRKZKXCQ8Q97TJ9/IMG_6562.JPG Work - Spirit of the Chattahoochee https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1704666889954-8GQCO6BAQLQYQWZSW7CW/ch2.jpg Work - Spirit of the Chattahoochee https://www.samanthayoo.com/work-2/hangul-unread monthly 0.5 2026-07-08 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/83788752-e1cb-4e30-b010-bff7abd49b27/Screenshot+2026-04-14+at+3.15.30%E2%80%AFPM.png Work - Hangul Unread https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/ac20404f-a1a5-4996-9810-7bcc750cd321/Poster01.png Work - Hangul Unread Before it is read, the letter moves. https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/8e5e0e88-d2ab-4dcd-96dd-9e7169730f2d/Screenshot+2026-04-14+at+3.49.18%E2%80%AFPM.png Work - Hangul Unread https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1477b6a5-9820-4df3-b9eb-fc8806454ee8/Poster+02.png Work - Hangul Unread It tightens before it lets go. https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/59fab8d4-e162-4e38-ac66-38424288bc3a/Screenshot+2026-04-14+at+3.36.46%E2%80%AFPM.png Work - Hangul Unread https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/f3850e42-9db0-4790-9aed-1cf485d04eee/Poster03.png Work - Hangul Unread When density breaks, the field opens. https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/0b64d33e-5709-4bf3-a965-be284bd3abe4/Poster04.png Work - Hangul Unread No word appears, yet a structure speaks. https://www.samanthayoo.com/work-2/hangul-unread-ae9tw monthly 0.5 2026-07-08 https://video.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/0f222de3-0f34-45c5-beac-f181970af5a0/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/0f222de3-0f34-45c5-beac-f181970af5a0/thumbnail Work - See Korea Work - See Korea https://www.samanthayoo.com/work daily 0.75 2026-03-28 https://www.samanthayoo.com/work/biocontact-mxcws monthly 0.5 2026-03-28 https://www.samanthayoo.com/work/chotto-motto-mkjgl monthly 0.5 2026-03-28 https://www.samanthayoo.com/work/matter-an6bz monthly 0.5 2026-03-28 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521485657242-MF3NEA2O8Y99T820QS34/KING+LEAR.jpg Work - Book cover https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521486011154-MB0CNIFYD6YOKYV399S6/MACBETH.jpg Work - Book cover https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521485931858-E5NI734QP1B9LH7KFPIA/Othello.jpg Work - Book cover https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1521485937112-25RUP6X0MNCA83BPJLJF/Book.jpg Work - Book cover https://www.samanthayoo.com/work/decode-magazine-xl5zp monthly 0.5 2026-03-28 https://www.samanthayoo.com/work/vitus-magazine-w44ff monthly 0.5 2026-03-28 https://images.squarespace-cdn.com/content/v1/5a8debd7b1ffb6566365da9a/1519507633012-QQE1JR0LOWGCXXHS8F9A/Artboard+2.png Work - Recent Project