SJ Leather Co.

Year
2025

Medium
Logo · Brand identity

Client
SJ Leather Co., Seoul, Korea

Recognition
Gold Award, Summit International Awards, 2025

A logo for a leather goods brand based in Seoul. Assisted with the digital branding.

The designer's profile forms the mark. The nose is shaped as a needle, a reference to the precision of the craft. The letters "SJ" run through the face as a single thread, connecting the features the way stitching connects leather.

The mark ties the maker to the material: one continuous line, drawn by hand, holding the whole thing together.