Game162

Year
2024

Medium
Logo · Visual identity · Brand guidelines

Client
Game 162, Queens, NY A logo and brand identity for Game162, a baseball brand rooted in Queens. The company's mission is to build baseball training spaces for underserved and minority youth in the borough.

The script typeface and baseball imagery draw on the game's history and Queens' deep connection to it. The mark was designed to read as welcoming first, baseball second, reflecting a brand built around access and community rather than competition.